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Hey Wes,
First off, thanks for all the trouble you've gone to for doing this. Secondly, I hope it will be closer to the $99 level, if that. Right now, I'm observing that other companies out there provide oil cooler universal kits ranging in price from $60- $130. Now, I'd be willing to pay a fair amount for your product given that you've specifically sized it for our car, but I wouldn't be willing to pay an extroardinarily higher price for it. As import car owners, in many ways we're already raped in prices when compared with other domestic car owners. (I'm not saying that's the case here with your product)
What's the point: be competitive, if not advantagious, with your pricing and you'll sell a lot more.
What would I do, if I were you: provide a group buy for your product at a special low introductory price (like $70 or so) to 2GNT members for a limited time. Then, with that, you'll not only get your product out to a lot of enthusiasts, people on THIS BOARD will be able to comment hopefully favorably on your oil cooler and have the word spread on how available and wonderful it truly is. That's happened in many different ways here with many other products, and when so many other people come to "us" asking suggestions in regard to appropriate modifications or additions, we point them in the direction of a vendor that has not only been fair and helpful, but has provided our community with a product that is extremely valuable to our cars. Believe me when I tell you when you get the stamp of approval from this board that your sales WILL reflect positively from our endorsement. I guarantee it.
p.s. In your product description, I would include Eagle Talons (95-98), as well as Dodge Avengers and Chrysler Sebrgins (95-00) 4 cylinder models, since we're all virtually identical. Many novices to our community sometimes do not understand the level of how identical our cars really are.
_____________________________________ Jason ESi-T
04' BMW 325Ci 91' Nissan 240SX 98' Eagle Talon ESi (sold)
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