Yeah, but being AEM they will probably have an additional software upgrade to be able to use nitrous or something, anything to make more money. No doubt MS is great, and if one is willing to take the time to tune it correctly can be very effective, but since this uses the stock numbers and then makes adjustments based on that for VE tables and cold starts etc. it might make it a lot less daunting(sp?)for someone who is thinking of going MS for about the same price once you get the unit and the additional mods for MS to work. Of course that is all depending upon the price and user friendlyness.

PS: there are a few leaked things in the forums on the aem website. Some of the possible capabilities of it.